Be in the plan, not the goodie bag.

  • Sports nutrition brands
  • Race organisers
For brands

South African runners decide what they will carry on race day in race week, and they plan it in Glyco.

Partner with us and your products are in the plan when they decide.

  • Race plans

    Be the stops on race day

    When an athlete builds a race plan, your gels can be the ones placed on their course.

  • Product pages

    Every number, side by side

    Carbs, sodium, caffeine and price, scored the same way for every brand.

  • Races

    Fuel the whole field

    Partner with an event, and your fuel can be the one on its course page and in its entrants' plans.

How Glyco picks the fuel

It isn't a product list. A product is only suggested where it can deliver what this athlete needs.

  1. 01

    Their gut

    The carbs an hour this athlete has trained to take, not a textbook maximum.

  2. 02

    The product's carb mix

    Glucose-only fuel tops out near 60 g an hour. Blends with fructose can go higher.

  3. 03

    Their glycogen, km by km

    Muscle and liver stores modelled along the course, from their own training.

  4. 04

    The course and the day

    Distance, climbs, heat and their target time.

In race week and every week

Athletes train with the products they race on, so a partner is in their week, not just their race.

  1. 01

    Suggested in the race plan

    Your products at the top of the fuel step, where they fit the athlete's plan.

  2. 02

    On the course, with a buy link

    Every gel placed by kilometre, and a link to your store or retailer.

  3. 03

    In training

    Inside the athlete's own numbers for long runs and hard sessions.

  4. 04

    In race week

    A card for everyone who planned the race, just before they buy.

Placements roll out with our founding partners.
Our one rule

The numbers never change for a sponsor.

  • Their choice always wins

    Once an athlete picks or logs a product, nothing overrides it.

  • It has to fit

    A partner product only appears where it meets the athlete's carbs per hour. The grams never change.

  • Always labelled

    Partner products are marked, and swapping takes one tap.

  • Every product stays

    Paying buys prominence, never whether a brand exists in Glyco.

Three ways to partner

  • Open

    Featured Brand

    R3,500a month, excl. VAT
    • A labelled Featured row in every race plan's fuel step, shared by up to 3 brands
    • Your brand page
    • Buy links to your store, with clicks tracked
    • A report every quarter
    Talk to us
  • Open

    Season Partner

    R20,000a month, January to June 2027, excl. VAT
    • Everything in Featured
    • Fuel advice on athletes' training sessions
    • The top of the race planner's fuel step
    • Race week: the packing list and the course map
    • A report every month and after every race
    Talk to us
  • One brand only

    Main Partner

    R30,000a month, November 2026 to June 2027, excl. VAT
    • Everything in Season
    • Your logo as the app opens, and on sign up and log in
    • The default fuel for athletes who haven't chosen a brand yet
    • The only fuel brand partnered with Glyco
    Talk to us
Founding pilot

Try Season Partner on one race for R7,500

Any South African race before 31 January 2027. If your race isn't in Glyco yet, we add the course. Sign within 30 days of the race and the R7,500 is credited against your first payments.

Start a pilot

What you see after every race

Aggregated and anonymised. You never see an individual athlete, and other brands are never named.

  • Plans built for each race
  • Plans carrying your products
  • Swaps away from you
  • Buy-link clicks
  • New fuel shelf adds
  • Planned carbs per hour

Questions brands ask

Can a sponsor change the fuel numbers?

No. A partner product only appears where it meets the athlete's carbs an hour, and the grams never change. Paying buys prominence, never whether a brand exists in Glyco.

Will athletes know a product is a partner's?

Yes. Partner products are always labelled, swapping takes one tap, and once an athlete picks or logs a product nothing overrides it.

What do we see after a race?

Aggregated, anonymised figures: plans built for the race, plans carrying your products, swaps away from you, buy-link clicks, new fuel shelf adds and planned carbs an hour. You never see an individual athlete, and other brands are never named.

Can we try it before we commit?

Yes. The founding pilot runs Season Partner on one South African race before 31 January 2027 for R7,500, credited against your first payments if you sign within 30 days of the race.

Are our products in Glyco already?

Probably. Glyco scores the gels, drinks, chews and bars sold in South Africa from their labels, whether or not a brand partners with us. Find yours under Fuel, by brand.

Fuel

See how your range scores today.

Fuel by brand
Talk to us

A 20-minute call

Tristan Klement, founder ยท hello@glyco.co.za

Talk to us